General Manager – Branding- Cement Plant, Experience: 14 – 22 Years, CTC: ₹ 40 – 60 Lacs P.A

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Date : 02-05-2026

Position: General Manager – Branding (Cement Industry)

 

Experience: 14 – 22 Years (Preferred: 15–20 years in branding & marketing)

 

CTC: ₹ 40 – 60 Lacs P.A

 

Qualification: MBA/PGDM in Marketing / Brand Management (preferred)

 

Key Skill: Branding, Advertising, Promotions, Strategic Marketing Planning, Brand Campaigns, Brand Promotion, Digital Marketing, Brand Communication, Brand Awareness, Brand Positioning, Brand Strategy

 

Responsibility:

 

• Define and drive long-term brand strategy aligned with business goals
 

• Lead brand positioning, architecture, identity, and messaging
 

• Execute pan-India ATL, BTL, and digital campaigns
 

• Manage campaigns across TV, print, outdoor, and digital platforms
 

• Analyze market trends, competition, and customer insights
 

• Conduct brand performance and analytics studies
 

• Strengthen dealer network branding and retail visibility
 

• Lead digital branding including website and social media presence
 

• Manage agencies (creative, media, PR) and internal stakeholders
 

• Handle branding budget and track ROI for campaigns
 

• Ensure consistent brand communication across all channels

 

Others:

 

• Strong leadership and team management skills
 

• Expertise in ATL/BTL and digital marketing
 

• Data-driven mindset with strategic thinking ability
 

• Experience in cement / construction / B2B industry preferred
 

• KPI-driven role (brand recall, ROI, engagement, market share)