DGM / Sr. DGM / GM – Branding Head- Cement Plant, Experience: 15 – 25 Years

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Date : 20-09-2025

Key Responsibilities: 

Develop and execute a comprehensive brand strategy aligned with company goals

Conduct market research & competitor analysis for growth opportunities

Define and manage brand positioning, messaging & visual identity

Develop & manage annual marketing & branding budgets

Lead integrated marketing campaigns across digital, social media, print & outdoor

Oversee brand communications, digital presence & marketing collateral

Collaborate with cross-functional teams (Sales, Product, Logistics, Production)

Build relationships with channel partners, dealers, distributors, contractors & engineers

Lead, coach & mentor the branding and marketing team

Performance Metrics

Brand awareness & reputation

Customer satisfaction & loyalty

Market share & growth

ROI on marketing campaigns

Digital engagement & social metrics

 

Required Skills & Qualifications: 

15–25 years of senior branding/marketing experience (cement/building materials industry preferred)

Bachelor’s in Marketing/Business (MBA preferred)

Strong understanding of cement market & construction sector trends

Leadership & team management skills

Excellent communication, analytical & creative skills

Proficiency in digital marketing tools & technologies

 

Skills: ATL, BTL, Brand Management, Digital Marketing, Marketing Communication

 

Additional Information: 

Team Management Role

Willing to consider outstation candidates (ready to relocate to Hyderabad)

Male candidates preferred due to travel requirements